(Pentru traducerea in Romana, vedeti mai jos)
This interview was conducted as a written questionnaire before meeting at the Esxence perfume fair in Milan, Italy, 2019. The questionnaire was titled “The NOSEY Questionnaire” and was sent without having made acquaintance previously.
Here are Pissara’s responses.
If your brand was a person, who would it be?
da Vinci
The Mad Hatter from Alice in Wonderland
Prince Charles
Narcissus
Pussy Riots
Umberto Eco
Ai Weiwei
Frida Kahlo
Casanova
Fidel Castro
Ishtar
Arya Stark
Iris Apfel
Shrek
Nabokov
Other:
Please describe your best work in 3 words
Simple unique natural
Most irritating practice in today’s perfumery:
Imitation
Best practice in today’s perfumery:
Creativity and uniqueness.
Next perfumery trend you hope to see go away:
I don’t know much about trends.
Next big olfaction ingredient to keep an eye on:
Costus
From the following social content tools, which do you think are useful for raising the right kind of brand awareness?
Written article/blog
Photo/Instagram post
First nose/unboxing video
Artistic interpretations (poetry, visuals, etc.)
Long-form video review
Giveaway
Social challenge or CSR-related initiatives
Group shoutout (Facebook, forums, etc.)
Memberships
Other:
What would you like reviewers to do LESS (or none) of?
Asking for a full bottle.
In ONE WORD, who’s your perfect buyer?
Passionate collector.
If you could perfume a song, what song would that be?
Love is many splendid things
What’s your favorite curse/swear?
Shit
Acest interviu a luat forma de chestionar, trimis inainte de targul de parfumerie de la Milano tuturor celor cu care am putut intra in contact. Dintre toti, au raspuns in jur de 10.
Chestionarul s-a intitulat “Chestionarul nasoso-curios” (in engleza, sa fii “nasos” inseamna sa-ti bagi nasul peste tot, sa cercetezi).
Iata raspunsurile Pissarei, fondatoarea casei Dusita.
Daca brandul tau ar fi o persoana, cine ar fi?
da Vinci
The Mad Hatter from Alice in Wonderland
Prince Charles
Narcissus
Pussy Riots
Umberto Eco
Ai Weiwei
Frida Kahlo
Casanova
Fidel Castro
Ishtar
Arya Stark
Iris Apfel
Shrek
Nabokov
Other:
Descrie munca ta, in trei cuvinte.
simplu, unic, natural
Cea mai iritanta chestie din parfumeria de azi?
Imitatia
Cea mai buna practica din parfumeria curenta?
Creativitatea, originalitatea.
Ce trend ti-ai dori sa dispara?
Nu prea ma pricep la trenduri.
Urmatorul ingredient care se va ridica ca focus in parfumerie?
Costus
Dintre urmatoarele practici de media sociale, care sunt cele mai folositoare pentru tine, ca brand?
Articol scris/ blog
Foto/Instagram
Unboxing ori “primul nas”
Interpretare artistica (vizual, poezie, etc.)
Recenzii lungi
Tombole
Proiecte sociale
Strigari pe grupuri
Apartenente (grupuri, cluburi, etc.)
Altele:
Ce ti-ar placea sa NU mai faca recenzorii?
Sa ceara sticle intregi de parfum.
PE SCURT, cine e cumparatorul tau ideal?
Colectionar pasionat
Daca ai putea sa parfumezi un cantec, care ar fi el?
Love is many splendid things
Care e injuratura favorita?
Rahat 🙂
