(Pentru traducerea in romana, vedeti mai jos)
This interview was conducted as a written questionnaire before meeting at the Esxence perfume fair in Milan, Italy, 2019. The questionnaire was titled “The NOSEY Questionnaire” and was sent without having made acquaintance previously.
Here are Stefania’s responses.
If your brand was a person, who would it be?
da Vinci
The Mad Hatter from Alice in Wonderland
Prince Charles
Narcissus
Pussy Riots
Umberto Eco
Ai Weiwei
Frida Kahlo
Casanova
Fidel Castro
Ishtar
Arya Stark
Iris Apfel
Shrek
Nabokov
Other: me ..and the best light of me
Please describe your best work in 3 words
brave free authentic
Most irritating practice in today’s perfumery:
being fake
Best practice in today’s perfumery:
being honest
Next perfumery trend you hope to see go away:
I don’t care about trends…sorry
Next big olfaction ingredient to keep an eye on:
idem as before
From the following social content tools, which do you think are useful for raising the right kind of brand awareness?
Written article/blog
Photo/Instagram post
First nose/unboxing video
Artistic interpretations (poetry, visuals, etc.)
Long-form video review
Giveaway
Social challenge or CSR-related initiatives
Group shoutout (Facebook, forums, etc.)
Memberships
Other: real lovers who spread their passion
What would you like reviewers to do LESS (or none) of?
fake reviews for having perfumes
In ONE WORD, who’s your perfect buyer?
curious, interested, critic
If you could perfume a song, what song would that be?
I did a perfume from a song, La Cura by Franco Battiato
What’s your favorite curse/swear?
Acest interviu a luat forma de chestionar, trimis inainte de targul de parfumerie de la Milano tuturor celor cu care am putut intra in contact. Dintre toti, au raspuns in jur de 10.
Chestionarul s-a intitulat “Chestionarul nasoso-curios” (in engleza, sa fii “nasos” inseamna sa-ti bagi nasul peste tot, sa cercetezi).
Iata raspunsurile Stefaniei, fondatoarea casei Mendittorosa.
Daca brandul tau ar fi o persoana, cine ar fi?
da Vinci
Palarierul cel Nebun din Alice in Tara Minunilor
Printul Charles
Narcis
Pussy Riots
Umberto Eco
Ai Weiwei
Frida Kahlo
Casanova
Fidel Castro
Ishtar
Arya Stark
Iris Apfel
Shrek
Nabokov
Alta optiune: as fi cea mai buna versiune a mea
Descrie munca ta, in trei cuvinte.
curajoasa, libera, autentica
Cea mai iritanta chestie din parfumeria de azi?
falsul
Cea mai buna practica din parfumeria curenta?
sinceritatea
Ce trend ti-ai dori sa dispara?
nu-mi pasa de trenduri
Urmatorul ingredient care se va ridica ca focus in parfumerie?
la fel ca mai sus
Dintre urmatoarele practici de media sociale, care sunt cele mai folositoare pentru tine, ca brand?
Articol scris/ blog
Foto/Instagram
Unboxing ori “primul nas”
Interpretare artistica (vizual, poezie, etc.)
Recenzii lungi
Tombole
Proiecte sociale
Strigari pe grupuri
Apartenente (grupuri, cluburi, etc.)
Altele: atunci cand cei cu adevarati pasionati si iubitori de parfum duc vorba mai departe
Ce ti-ar placea sa NU mai faca recenzorii?
recenzii false pe sticle de parfum
PE SCURT, cine e cumparatorul tau ideal?
curios, interesat, critic
Daca ai putea sa parfumezi un cantec, care ar fi el?
am facut un parfum inspirat de o melodie care se cheama La Cura, de Franco Battiato
Care e injuratura favorita?
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